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  • Need more information on the IDEA Lab?
    Please Contact:
    Cheryl Reed
    Managing Director - IDEALab

    The IDEA Laboratory is an organization within the Wright Brothers Institute that provides collaborative innovation products and services to our government, industry, and academic research and development and high technology customers.

    The IDEA Laboratory’s mission is to significantly enhance the speed, creativity and return on investment of our customer’s activities and efforts by generating new insights into complex challenges, uncovering key areas for investment, and quickly connecting with new partners, problem solvers, ideas and solutions in the U.S. and around the world.

    For more information on exploring complex problems, click here.

    Click here to download the IDEA Lab brochure.

    Our Approach

    You define the requirements, goals and scope of the project. The IDEA Lab team provides the tools, techniques, expertise and support to achieve the objectives of the project. Together, we collaboratively explore and landscape the problem and solution spaces for technologies, insights, solutions, and partnerships to meet your needs.



    idea lab

    Problem InsightsConcept MapsDivergent Collaboration SM
    Technology LandscapeRedefined ProblemNew Ideas, New Opportunities, New Partners
    Workshops & ForumsOpen Innovation Case StudiesChallenge Pavillion